Services
Fractional CMO
High-Level Marketing Leadership Without the Overhead.
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You need strategic leadership but aren’t ready to hire a full-time CMO. As a Fractional Head of Marketing, I embed myself in your business to provide expert guidance and hands-on execution.
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What You’ll Get:
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Strategic oversight for your entire marketing function, from branding to growth.
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Development and implementation of scalable go-to-market strategies.
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Team-building support, mentoring, and alignment across sales, product, and leadership.
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Messaging frameworks, growth experimentation etc.
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Workshops
Get Clarity, Alignment, and Action—All in One Session.
Workshops are the fastest way to solve complex problems, align your team, and build a clear path forward.
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Available Workshops:
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Positioning & Messaging Workshop: Craft compelling messaging and unique positioning that sets you apart.
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Persona & ICP development workshop: Understand your customers inside out with detailed personas and insights.
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Strategy workshop: Build your specialised GTM, content or growth strategy.
I also offer all of these services as done for you products.
Marketing
Diagnostics
Uncover What's Holding You Back. Fix It Fast.
When your marketing isn’t delivering the results you need—whether it’s low conversion rates, a stagnant funnel, or a skyrocketing CPA—it’s time for expert eyes. My marketing troubleshooting session provides laser-focused analysis and actionable recommendations to get you back on track.
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What You’ll Get:
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A 2-3 hour consultation session where we dive deep into your marketing efforts.
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Funnel analysis to pinpoint bottlenecks and missed opportunities.
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Actionable next steps to improve performance, reduce costs, and drive engagement.
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About MAXIA Marketing

Hi, I’m Lilly, founder of MAXIA.
The biggest challenge I’ve seen startups face isn’t a lack of ambition—it’s the disconnect between their vision and the structured, strategic marketing needed to make it a reality. Time and again, I’ve watched companies struggle with unclear messaging, unfocused strategies, and inefficient growth tactics that leave untapped potential on the table.
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I founded MAXIA to bridge this gap. My entrepreneurial journey began at 19 when I launched my first business, Lilly’s Rails, where I learned firsthand the highs and lows of building a brand from scratch. Since then, I’ve been the first marketing hire at multiple startups across industries like AI, EdTech, HR, e-commerce, and blockchain. Each role exposed me to a consistent pattern of challenges: unclear positioning, lack of alignment between marketing and business goals, and the struggle to find product-market fit.
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Over the past decade, I’ve refined a foundation-first approach to solving these problems. Whether it’s crafting messaging frameworks that resonate, designing growth strategies, or running workshops to align teams around their goals, my focus is always on creating sustainable growth systems. I’ve seen how the right marketing foundations can take a startup from surviving to thriving—and I’m passionate about making that transformation happen for my clients.
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At MAXIA, I bring deep entrepreneurial empathy and battle-tested expertise to every engagement. I understand what it takes to grow a business because I’ve been in your shoes. My approach cuts through the noise, focusing on clarity, alignment, and results, so you can turn your vision into traction and take your startup to the next level.
Lilly is a Marketing powerhouse, and I could not recommend her highly enough. I am confident that any business that secures Lilly's services would be blown away!
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- Danielle Martin, THM
Lilly is an absolutely stellar marketer with a clear vision. She is responsive and communicative and her content strategy had a 100% increase in conversions.
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-Karen Etchells​, JUMO
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MAXIA's holistic approach has been instrumental in driving our digital growth. Their expertise and tailored strategies have made a significant impact on our 200% revenue growth this year.
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- Sarah Nelson, Nova
We garnered 80,000+ signups in 24 hours, before we'd even launched.
Need I say more?
Lilly is brilliant.
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- James Chan,
Terraform Labs